top of page
Search

Do Billboards Still Work? Why Business Owners in Orlando Are Turning Back to Outdoor Advertising

  • Writer: Grandeur Marketing
    Grandeur Marketing
  • May 7
  • 3 min read

If you're a business owner considering billboard advertising, but aren't sure how it works or what your options are, you're not alone. Many entrepreneurs and marketers question whether billboards are still worth it in a digital-first world.

But the reality is this: billboard advertising is not only alive and well—it’s thriving. Especially in fast-growing, car-centric cities like Orlando, Austin, Nashville, and Tampa, billboards remain one of the most powerful and cost-effective tools for building brand awareness, credibility, and local reach. At Grandeur Marketing Group, we help businesses across all industries run strategic, budget-friendly billboard campaigns that deliver results.

A billboard over the Downtown Orlando skyline
A billboard over the Downtown Orlando skyline

Types of Billboards Every Business Owner Should Know

Not all billboards serve the same purpose. The type you choose depends on your goals, audience, and location. Here are the most popular and effective types:

1. Static Billboards (Traditional Print Boards)Visible 24/7. Great for long-term brand presence. Perfect for lawyers, retailers, real estate.

2. Digital Billboards (LED Screens)Dynamic, rotating ads. Easy to update. Ideal for events, promos, or testing multiple messages.

3. Mobile Billboards (Truck or Vehicle-Based)Ads on moving vehicles. Great for targeting specific neighborhoods or large events.

4. Wallscapes (Large-Format Building Wraps)Bold graphics on building exteriors. Eye-catching and high-impact in walkable areas.

5. Poster Billboards (Smaller Static Signs)Smaller scale. Best for localized marketing in residential or commercial neighborhoods.

6. Transit Billboards (Bus Shelters, Airport Ads, Taxis)Reach daily commuters and travelers. Great for service brands, events, or tourism.

7. Programmatic Digital BillboardsUse data to target audiences in real time. Similar to online ad buying—now for the real world.


An image depicting a few different types of billboards
An image depicting a few different types of billboards

How to Choose the Right Billboard Type for Your Business

Ask yourself:

  • Who is your audience?

  • What’s your budget?

  • What do you want people to do after they see it?

  • Do you need flexibility or lasting presence?

Grandeur Marketing Group helps clients answer these questions and recommend the most strategic fit.


Why Billboards Still Work—Especially in Growing Cities

1. They’re Unskippable and Unmissable. With increased congestion in growing cities, billboards get seen more often than ever—especially by new residents and daily commuters.


2. They Build Trust and Credibility. A well-placed billboard signals professionalism and stability—important for newer or local businesses earning trust.


3. They Fit Expanding Urban Environments. In cities like Orlando, Charlotte, or Raleigh, billboard traffic is growing alongside infrastructure and population.


4. They’re Versatile Across Industries. From law firms to liquor stores, criminal attorneys to local festivals—billboards are location-based and highly customizable.

A busy city street in a growing metro area (e.g., Austin or Orlando) with digital and static billboards visible during daytime traffic.
A busy city street in a growing metro area (e.g., Austin or Orlando) with digital and static billboards visible during daytime traffic.

Billboard Campaign Success Stories

  • Orlando Food Fest: 42% ticket boost after 3-week billboard push.

  • Injury Law Partners: 3x more leads from a static I-4 billboard than from Google Ads.

  • Downtown Spirits: 30% weekend foot traffic increase from nightlife-focused billboards.


Final Thoughts

Billboards aren’t old-school—they’re high-impact. Especially in growing cities, they’re an underutilized secret weapon for small to mid-size businesses.

Whether you're a service provider, event planner, retailer, or legal firm, billboard campaigns can drive real visibility—and real results.


Want to make your brand impossible to ignore? Contact Grandeur Marketing Group today. We’ll build a billboard strategy designed around your goals, budget, and audience—whether that’s in Orlando or anywhere in the world.


We Handle Everything—From Strategy to Placement

Grandeur Marketing Group manages:

  • Billboard type selection

  • Ad design and messaging

  • Budget optimization

  • Local or global placements

  • Campaign tracking

All tailored to your market and industry.


FAQs

1. Are billboards still effective in 2025? Yes! Especially in cities where traffic, population, and visibility are increasing rapidly.

2. Which type of billboard should I use? It depends on your goals. We help you match the right format with the right message.

3. How much does it cost? Campaigns can start as low as a few thousand dollars. We offer pricing to suit every business level.

4. Can you design the billboard for me? Absolutely. We handle all creative elements to ensure your ad gets noticed. All for free when you purchase a billboard.

5. How fast can I launch a campaign? In many cases, we can get your billboard live in 2–4 weeks.

 
 
 

Comments

bottom of page